Hey Beauties,
I know why you clicked on this post, you have decided to start a hair business and you want to know what it entails. In this post you will learn learn important business tips you will need to succeed in the already saturated hair extensions business industry. Choosing to start a human hair business is the best decision you have ever made. As an entrepreneur you should be looking to start a business with a great market opportunity. The hair business in Nigeria is a continuous growing business with great profitability. China, Vietnam, India and Brazil are the largest suppliers of human hair to Africa.
Before starting any business it is important to first research to know every thing about the business and current trends. Then you will need to come up with a strong business strategy and marketing plan. You can decide to learn from others already in the hair business. As part of your business strategy, finding a niche or target market is important to know who needs the type of hair you decide to go into.
The hair extensions business niche is divide into human hair, synthetic hair, blend hair and braiding hair extensions. The human hair niche is further divided into virgin hair, remy and non remy hair. You can choose any of this niches to be your target market depending on your capital and location and the buying power of your customers.
The next thing that should be in your mind is getting suppliers for your hair. You will need to decide what country you want to buy from, find out the exchange rate depending on the currency the country transacts with e.g China transacts in dollars. Getting a good supplier is one of the greatest challenge at the beginning, but do not worry the solution is research! research! research! You can find vendors on Alibaba, Aliexpress, Taboo, Dhgate and made in China.
Order some samples and perform various test on the hair to get the quality you want. There are tricks and important questions to ask your vendor because you want to make sure that the quality of hair you will be buying is constant because if the quality changes it will affect your reputation and as a business you should always maintain a solid reputation so as not to get a bad feedback that will stop potiential customers from buying your hair. You are in business to make profit that should always be your focus so be consistent in your quality.
The good news is there is an E-book written by someone who has an already established human hair business. This E-book was written to help others who wants to start as a guide to succeed and not loose money at the initial stage. This E-book has everything you need to know about the hair business, from identifying different hair types and quality, how to find vendors, important questions to ask a vendor, how to market and sell your hair etc. The juicy part of this E-book is it contains ten (10) vendors from China and Vietnam to buy hair in wholesale, saving you extra money you would have used to order samples from different vendors because truth be told you can buy samples from over 25 vendors and still not get quality. So starting at the initial stage might take up alot of your capital. The E-book is indeed a much needed tool to start your business.
To get the E-book (everything-you-need-to-start-a-successful-human-hair-business/1447/ )
Do you know that even as a student you can also go into this business without capital or inventory. You can start with a niche that doesn't require much capital like very quality blend or synthetic hair extensions. To know how to do this get the Human hair E-book here everything-you-need-to-start-a-successful-human-hair-business/1447/
Another factor to consider is shipping cost. As a new business you wouldn't want to spend so much on shipping your hair down to your country. Shipping can go up to $35-$40 per 1kg. That's a lot especially if you are in a country like Nigeria because of the high dollar to naira exchange rate. This might be discouraging and you would be left wondering how others still order hair and afford to sell at affordable prices. But there is a secret they won't tell you. But you don't need to worry, I will tell you the secret, because without this you will be selling your hair very expensive compared to your competitors. The secret is this, you will need to get a shipping agent that ships to your country for cheaper. Shipping agents charge as low as 3usd to 7usd per kg which is extremely lower than bigger shipping companies. So even with other duties you will pay to clear the goods the total shipping might just amount to about 10usd per kg.
As a new business cost management is extremely important because at the beginning you would need more turnover to make profit and guarantee the survival of you business. If you are in Nigeria most shipping agents ships to Lagos and Kano depending on where you are located then you can ask them to ship it you your home from there at a small fee.
Another important thing to note is that with the restriction by Cbn in transacting with dollar in Nigeria. You won't be able to buy from your suppliers directly from your bank account so it's still your shipping agent most times that will help you pay your supplier. They will give you a Nigerian bank account to pay the naira equivalent of the cost of your goods depending on how much your shipping agent charges per dollars. So when you pay your shipping agent he then pay your supplier. Be very careful when choosing a shipping agent to avoid been scammed. If you want me to recommend a shipping agent to you that is tested and trusted. Send a mail to me using the mail under this post. I will give you shipping agents contacts in China at a fee. They have their offices in China and Kano.
Branding is very important depending on your vision and long term plan. This can change as the business evolves. Your branding on social media and how you customise your hair is important. Also bear in mind that you need to have uniqueness in your business that differentiates you from other hair sellers that will make a customer choose you over your competitors. Your branding would include your logo, color scheme, customised package, what a package of hair contains (e.g maybe in your hair package you can include a bonnet, stock-in cap, head band etc.) Social media page over all look. All this is important to build your presence and to make your business attractive to customers. This determines the first impression a customer has of your busibess. Some hair manufacturers offers to help you do all your customised items like bonnets, cards, packaging materials etc. That will carry your logo and design at a fee. If you can afford it go for it but if you can't start with what you can, you can also do it locally yourself at your local market.
Finally, develop your self. develop a swot analysis. Always keep in touch with local styles and trends, do your market survey. Know what your target marketing is willing to buy. Take up courses in marketing, social media and customer service. Thank God for free online courses from the Internet to learn them. Engage in aggressive marketing and sometimes paid advertising. You don't need a store or capital to start a hair business. O Yes! You don't if you can't for now. This you will learn from the E-book if you decide to purchase it on how to sell hair without having a store or any inventory (hair) at hand. To get the E-book click on this link (everything-you-need-to-start-a-successful-human-hair-business/1447/ )
So beauties, I wish you success in your business journey. I would love to hear about how this post and the E-book helped you succeed in your business. Do leave a comment down below on how this post was helpful and on any questions you have regarding the hair business. Goodluck.
My YouTube Channel: SkinTalkWithDee
Email: 247bossmoves@gmail.com
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